May I have your attention please

The sub-text tells the story

  A headline is supposed to "grab" your attention, some work better than others, some may get attention but have little to do with the story; and some are downright funny.
  That "squirrel" headline above was intended to get attention, I think it worked but it sure didn't tell the story in a nutshell, you had to read the article to be the complete story - which is what the Editor wanted.

And this is about?

  To be honest you probably wouldn't have a clue, well a clue maybe, what the story was about.  The story (I've never read it) is about Bartolo Colon (ca-loan) pitched against the Texas Rangers and struck out (whiffed) a lot of batters.  The Editor probably waited a long time to use that headline, he finally got his chance - I think it funny, original and terrific word play.

An example of poor writing, not to mention imagination

  A headline should state the obvious, most of the time, it should also let readers wonder what the story is. The column heading tell what the story is, but it's so obvious most people won't read the column to find out what it's about (they already know).

This is the winner

  Did this headline get your attention?  Did it make you wonder what the story was about?  This is a very good, if odd, headline.  We don't have the story here but I can guess that a lesbian couple went to a masquerade party that was in a bar.  One woman, who was dressed as a Sumo Wrestler became angry after her girlfriend waved at a male friend who was dressed as a candy bar.  That there, my friends, is a funny and attention getting headline.