Monday, December 29, 2014

Dependability is 100 years old

1914 Dodge Brothers Model 30
Photo: Dodge Photos
  Dependability has been a word for 100 years.  Really.  The word was "coined" by an advertising man, Theodore McManus, in advertising for the Dodge Brothers new model.
  Using a process known as anthimeria Mr. McManus combined the words depend and ability and the new word was born.
  My own experience with Dodge was in the Navy and a fleet of delivery trucks (like bread trucks) with the slant six engines.  My men weren't easy on the trucks but they lasted and lasted.  I've owned 3 or 4 Dodge cars my favorite ,a Neon, was totaled by my lovely wife Linda one winter day.  All of those were good cars.
1964 Dodge Dart - click to enlarge
Photo: Dodge Photos

No comments:

Post a Comment